ab.
creative / sr. art director
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Rémy Producers Season 6

If you haven’t seen what went down at Rémy Producers The Co-Sign campaign, check that out first. If you have, then you already know how dope this live music platform is. In 2019, we went all in on producers and Rémy Martin’s core value of celebrating collective success by assembling Rémy’s very own Super Producer Collective — Jermaine Dupri, Boi-1da, Trak Girl, and Zaytoven were the the faces and mentors of Rémy Producers Season 6. We streamlined the platform based on key learnings from the previous season, and went all in on music production content through a media partnership with Genius. Here’s what went down.

Rémy Producers Season 6 Highlight Reel

I directed a shoot for the Rémy Producer Collective capturing timeless black & white portrait photography of the Super Producers. The content was used to amplify the campaign across media.

I directed a shoot for the Rémy Producer Collective capturing timeless black & white portrait photography of the Super Producers. The content was used to amplify the campaign across media.

Photography by Colette Aboussouan.

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To kickoff the program, Jermaine Dupri called out amateur producers to submit their best beat to remyproducers.com. The winning producer would close a 5-song deal with JD's label, So So Def Records.

To kickoff the program, Jermaine Dupri called out amateur producers to submit their best beat to remyproducers.com. The winning producer would close a 5-song deal with JD's label, So So Def Records.

The campaign website housed beat submissions, regional event RSVPs, and the original content.

We shot BTS content of Jermaine Dupri in the studio listening to the beats submitted. JD hand selected contestants to rep their cities and go head-to-head at the regional beat battles.

We shot BTS content of Jermaine Dupri in the studio listening to the beats submitted. JD hand selected contestants to rep their cities and go head-to-head at the regional beat battles.

The finalists were challenged to create an original beat using sounds from the Rémy 1738 bottle. Each Super Producer judged their region and seeded the producers for the regional competition brackets.

Rémy Producers hit 4 major cities where 16 producers went head-to-head in bracket-style beat battles judged by the Super Producer Collective, Milo, local industry execs, and fans in the crowd.

The finale hit JD's hometown of ATL where the 4 finalists battled it out to see who would land a 5-song deal with Dupri's label, So So Def. Ovalord from NYC was the champion and was chained on stage.

The finale hit JD's hometown of ATL where the 4 finalists battled it out to see who would land a 5-song deal with Dupri's label, So So Def. Ovalord from NYC was the champion and was chained on stage.

Rémy Producers Season 6 Finale Atlanta Highlight Reel.