creative / sr. art director
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Brooklyn Blacktop

The birthplace of a culture, play style, and attitude; the story of NYC basketball is as much mythology as it is history. From Julius “Dr. J” Erving to Earl “The Goat” Manigault, men with jaw-dropping handles and the nicknames to match have proved their worth on courts across the five boroughs spilling over into the tri-state. 

Brooklyn Blacktop will be a celebration of this city’s basketball history, as well as an arena for a new generation to earn their place in streetball lore. The best teams the city has to offer, will be hand-selected to go head-to-head for a chance at greatness. 

Visual identity — logo + lockup treatments

Visual identity — logo + lockup treatments

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Digital and print applications

Digital and print applications

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Wild postings and street tags across Brooklyn and Manhattan

Wild postings and street tags across Brooklyn and Manhattan

Branded microsite and content engine

Branded microsite and content engine

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Street style graffiti inspired blacktop designs

Street style graffiti inspired blacktop designs

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Brooklyn Blacktop finals brought to life — conceptual renderings

Brooklyn Blacktop finals brought to life — conceptual renderings

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Coming to Brooklyn Summer 2018

Coming to Brooklyn Summer 2018